As the year 2012 unfolds, Baume & Mercier is firmly entrenched in its new territory of seaside living in the Hamptons. With the Hamptons embodying an underlying value structure of family ties, creative spirit, rich authenticity and relaxing moments – it is the perfect backdrop to underscore Baume & Mercier’s coinciding core DNA and philosophies, and to reinforce its commitment to style, quality and technical expertise.

The new watches for 2012 not only further strengthen Baume & Mercier’s pedigree, but also enhance its internationally recognized status as the watch brand with which to time life’s special moments.

Linea - Dedicated to timeless elegance and cutting-edge style since its inception, Baume & Mercier could have sensed when it unveiled its first sensual Linea in 1987 that the watch was predestined for eminence. On cue for 2012, Baume & Mercier enhances the 32mm family to offer even more selection with emphasis placed on this generous size. Adding new depth to the line, Baume & Mercier also unveils a stunning new trapezoidal diamond bezel setting that brings exciting dimension.

Capeland - Inspired by a 1948 single-push piece chronograph vintage model, the generous round case of Capeland is classic yet relaxed, and offers a distinctive look. Distinctly for 2012, Baume & Mercier enhances the Capeland offerings – retaining many of its distinctive attributes, but adding a larger case size and new complementary two-tone colors for the dial in the core range.

Hampton - Of all of Baume & Mercier’s collections, the Hampton line perhaps most strongly embraces the brand’s inherent DNA and philosophy. First inspired by a museum piece from the 1940’s, the Hampton collection blends a highly distinctive rectangular vintage case shape with architectural lines and features that reflect today’s casual living. Expressly for 2012, the Hampton Men’s line was missing just one attribute: a stainless steel bracelet. Thus, to complete the men’s line in style and to propose a duo offer complementary to the women’s Hampton metal bracelet watch, Baume & Mercier is releasing two new appealing automatic models with an ergonomic integrated polished and satin-finished bracelet with its new triple folding security clasp, which is not only safer, but also amazing easy to open.