Almost two years ago, the Swiss Maison d’Horlogerie launched its first social media operation on Facebook during the annual “Salon International de la Haute Horlogerie” SIHH 2010. Secrets of a Watchmaking Family featuring the great-granddaughter of the Brand founder, Simone Gaudard, was rewarded with a huge buzz.

From hundreds of Fans at the beginning, the community exploded within almost 24 months with the Brand constantly engaging a sincere dialog with the Fans, answering each post with detailed comments and surfing on the wave of enthusiasm expressed by its aficionados.