A historical Brand with a youthful attitude

Exactly one year ago, the Swiss Maison d’Horlogerie launched its first social media operation on Facebook.

Secrets of a Watchmaking Family featuring the great-granddaughter of the Brand founder, Simone Gaudard, was rewarded with a huge buzz.

From hundreds of Fans at the beginning, the community exploded within 12 months with the Brand constantly engaging a sincere dialog with the Fans, answering each post with detailed comments and surfing on the wave of enthusiasm expressed by its aficionados.

Commitment on both sides

“It is a full-time job for our team”, tells Alain Zimmermann, CEO of Baume & Mercier, “But it’s fascinating. For me, it has become a reflex: every morning, I connect to the Baume & Mercier community and discover new testimonies, as well as comments about our products that enable us to be in synch with our customers”.

To celebrate its 180^th anniversary, the Brand invited two Fans to attend the SIHH (Salon de la Haute Horlogerie). Today, they are covering the event as VSRs, Very Special Reporters.

“This was our gift to our Fans”, explains Alain Zimmermann, “but today it is our Very Special Community that gave us this amazing present: 100,000 Fans behind our Brand...

Life is about moments, and this one is dear to my heart”.