The new Baume & Mercier advertising campaign has won the public’s heart as the Watch Campaign of the Year.

Chosen from the more than 110 promotional operations presented, the campaign received the greatest number of votes and stood out from the competition by virtue of its aesthetics and expression of brand values. The honor of “Watch Campaign of the Year” at these awards, organized by Montres Passion magazine, recognizes a campaign that plays on emotion and puts a new face on luxury and watchmaking.