FOR ITS 180TH ANNIVERSARY, BAUME & MERCIER INVITES YOU TO DISCOVER ITS FAMILY SECRETS ON TWITTER & FACEBOOK What might be an original way of celebrating a 180th anniversary? Baume & Mercier has decided to invite internet users on Facebook and Twitter to rediscover its history and its heritage through a diary entitled “Secrets of a Watchmaking Family”. The originality of the approach lies in telling the story of the birth of Baume & Mercier in the present tense, and in daily sharing anecdotes and insights from the daring watchmakers who founded the famous watch company. The highlights of brand history will be recounted in French and English on Baume & Mercier's Facebook and Twitter pages. As a prelude to an upcoming operation on social networks to be launched during the SIHH scheduled to take place in Geneva in January 2010, the current operation is being conducted in cooperation with the communication agency Details*. This operation will induce the creation of the Baume & Mercier Twitter and Facebook pages, thus enabling the famous Swiss watchmaker to further strengthen its ties with watch enthusiasts. Hurry up and join us on: Twitter http://twitter.com/BaumeMercier and Facebook http://www.facebook.com/BaumeEtMercier and discover the Baume & Mercier family secrets. *Details.ch is a global communication agency with considerable experience in the field of print, on and offline advertising, as well as the web and its social networks. This cross-media approach is imbued with a constant concern for perfection summed up in the agency's motto derived from a statement by Leonardo da Vinci: “Details make perfection but perfection is no detail.” For any further information, contact info@details.ch