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Baume et Mercier Capeland Shelby® Cobra Collection: Limited Edition

April 2015



Baume et Mercier Capeland Shelby Cobra Collection: Limited Edition baumeetmercier news eventlocation v02 USA

“Building your own sports car is a dream for any racer, and that’s certainly what the Cobra has been for me.”- Carroll Shelby


Today, we are pleased to share a new celebration, and a new partnership. 50 years ago, automotive legend Carroll Shelby achieved a victory that would change the course of international racing forever: the 1965 FIA International Championship of GT Manufacturers. In doing so, Shelby would not only restore American racing prestige, but bring his greatest creation to world attention: the iconic Cobra.

Together with the Carroll Shelby Company, Baume & Mercier is proud to honor Carroll’s legend with limited edition Capeland timepieces that capture his most enduring triumph. Inspired by the vintage 1948 mono-push-piece chronograph in the Baume & Mercier museum, our Capeland Shelby® Cobra is distinguished by its retro accents, classic lines, chronograph and tachymeter functions, polished and satin finished case and specially crafted hands featuring the Cobra logo. It is unparalleled elegance injected with pure snake venom.

Capeland Shelby® Cobra Steel Chronograph:

1,965-Piece Limited Edition

The heart of the Capeland Shelby® Cobra collection is a chronograph powered by a Swiss-made self-winding movement. A 44mm diameter case forged from polished and satin-finished stainless steel frames a dial with chronograph counters inspired by the Cobra’s iconic dashboard, and is finished in Shelby’s Guardsman Blue racing color with Superluminova blue emission to provide a soft evening glow. Completing the face are Shelby double racing stripes as a subtle accent, and special hours and minutes hands designed in the shape the Cobra steering wheel, with the infamous Cobra logo placed atop the second hand. The strap is just as elegant, created in premium black alligator with red calfskin rubber-like lining, grey stitching and triple-folding clasp with security push-pieces.

To mark this Capeland timepiece as a true original, the sapphire crystal back is engraved with the collection title, and Carroll Shelby’s personal signature.

Capeland Shelby® Cobra 18k Red Gold Flyback Chronograph:

98-Piece Numbered Limited Edition

As an exclusive tribute to Carroll Shelby legend, Baume & Mercier has created a flyback chronograph fitted with Manufacture Swiss-made self-winding movement. Created in polished and satin-finished 18K red gold, this emblematic timepiece of 44mm diameter features a Guardsman Blue dial. This is offset by special gold hands in the shape of the iconic Cobra steering wheel, Superluminova blue emission for a rich evening appearance and the renowned Cobra logo forged onto the seconds hand. The strap also pays a quiet homage, with genuine black alligator offset by a 18K red gold buckle, Cobra blue round-scale alligator lining and red stitching. On the reverse side, a sapphire crystal is framed by an 18K gold case back, with an engraving of the collection title and personal signature of Carroll Shelby.

All watches in the Capeland Shelby® Cobra collection arrive in special packaging with an exclusive miniature of the 427 Cobra, in addition to a custom brochure and card. Owners of the18K red gold flyback chronograph will also receive a book detailing the full history of the Cobra.


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