A DESIGN BRIMMING WITH PROMISE


Baume & Mercier has consistently exalted womenthrough its creations, as is confirmed by thefirst watch gifted by Louis-Victor Baume to his daughter Mélina in 1869. During the Roaring Twenties, William Baume and Paul Mercier created wristwatches that became authentic manifestoes of women’s emancipation. Guided by this feminineorientedinspiration, the Maison introduced jewelrywatches during the 1950s such as the Marquise and other bangle watches radiating an originalitythat contributed to revolutionize the world of ladies’ watches. Buoyed up by this creative momentum, Baume & Mercier further asserted thejewelry-like nature of its watches in the 1970s by launching references such as the Galaxie or Stardust that generated authentic enthusiasm among women. During the years leading up to the turn of the century,this inspired approach led it to create the Linea and Catwalk lines, both imbued with a power and delicacy that highlights the creativity of the Maison.

 

Baume et Mercier Promesse World 20140826 BAU PromPage 01
1950 historical model, Baume & Mercier museum collection

 

 

 

 

The Promesse watch, inspired by a 1970s model, was born from the idea of incorporating an oval inside a round shape. This singular and sophisticated design has the effect of transforming time into a kind of vibration concentrically reflected on the bracelet of which the curves thus make a perfect match with those of the polished case. The seamless integration of the case and bracelet makes Promesse remarkably comfortable on the wrist. This model is available in 30 or 34 mm diameters housing either a Swiss-made quartz or mechanical self-winding movement. This elegant and feminine watch also appears in more distinctly precious versions by adorning its oval bezel with mother-of-pearl, topping it with 18K red gold or setting its surface with diamonds. Intended to echo emotions, Promesse adopts a traditional approach with a mother-of-pearl or silver-colored dial featuring a delicate “drapé” guilloché decor.

Because elegance is above all a question of personality, Promesse welcomes a new range of 22 mm-diameter models. Petite Promesse features a diamond-set mother-of-pearl dial framed by a diamond-set polished steel case. These authentic style accessories, housing a Swiss-made quartz movement selected for its precision and mini-size, are fitted with a smooth colorful double wrap-around calfskin strap or steel bracelet.

TRIO_PROMESSE

Petite Promesse: combining style and character.

A cherished miniature, Petite Promesse from Baume & Mercier marks time like no other watch, with a mischievous elegance. Life is a question of style and Petite Promesse is its devoted companion. How can one resist the harmony of its proportions, the playful combination of an oval and entwining circles which grants it such unique charm? With its 22 mm mini size and clean lines, the latest Promesse arrives on the scene as an icon of style.

All day long, Petite Promesse faithfully keeps time alongside today's woman.

Each instant has its own particular style...

An instant of creativity

An entire day isn't enough to express her creativity. From her flash of inspiration before her wardrobe each morning to the storm of ideas during a meeting at work, from her last minute invitations to a vernissage to impromptu late night parties that remake the world, the woman with her orange Petite Promesse is sparkling, galvanising and spontaneous. Nothing stops her from matching her light and flowing muslin dress with her favorite multicolored bracelets. She laughs often, loves to dance and charms the world with her natural beauty. She is always in style with the perfect accessory: a unique purse, a pair of quirky heels, or her Petite Promesse with its fully diamond-set case and wrap-around strap in orange calfskin, because she doesn't do things halfway... Joyful, creative, she loves being noticed.

An instant of mischief

All women cultivate this mysterious attribute that attracts people to them. The woman who wears the blue Petite Promesse is a confident leader with a disconcerting precision. At ease in her mind and body, she gets what she wants - gently, but firmly. This woman is spontaneous and straightforward, like her devoted companion watch that matches the sky with its blue calfskin wrap-around strap, whose elegance cannot be missed, with an elegantly subtle case set with two half-moons of diamonds... She is astute: a sparkle of charm at the surface with a reserve that is a thousand times more charming. She enjoys her magnetism... A little mischievous.

An instant of success

The woman proudly flashing her Petite Promesse with the wrap-around steel strap has nothing to prove to anyone. She is an accomplished woman. Determined and ambitious, she is intelligent, independent and her character never fails to impress. She succeeds in all that she undertakes. Feminine and extremely elegant, she wears her watch like a symbol of her success, like a promise she has made to herself. Each moment of her day is a new opportunity to show that she's ready to meet all challenges. The watch twined around her wrist is her loyal companion. With its diamonds and its wrap-around bracelet in fine-chain polished steel, this watch reflects her charisma and her elegant style. It is a lover of sophistication who wears this watch.

Baume & Mercier have fun with the wrap-around style and take advantage of the trend for the mini format to offer women a faithful companion.

Three feminine interpretations with a diamond-set steel case and a white mother-of-pearl dial decorated with two diamonds as an index, at 6 o'clock and 12 o'clock. A gem with style for the women who invent their own style.

Each hour is a little promise: to seize the day, to live each moment to the fullest, to be a free, independent and accomplished woman.

And remember, hurry, now's the time to be admired!


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