SIHH 2017 Baume & Mercier pays tribute to the legendary sports car Shelby Cobra Daytona Coupe for its 3rd Cobra edition

January 2017



There is no ignoring the imposing Shelby Cobra Daytona Coupe parked in the central walkway of the Baume & Mercier stand, announcing the Brand's third year of collaboration with Shelby American. The watchmaker designed its new edition of the Clifton Club Cobra based on this iconic sports car.

This authentic coupe, the Cobra CSX2166 is one continuation of the legendary CSX2299. There are only three cars like this in existence, built in Europe in the 1990s, and all were approved and authorized by Carroll Shelby and Peter Brock – the car's famous designer – in person.

The Clifton Shelby Clifton Club Cobra arose from the encounter between the Baume & Mercier Design Director, Alexandre Peraldi, and Peter Brock.

In fact, Peter Brock honors Baume & Mercier with his presence at SIHH 2017 to display this much-awaited third watch in the saga.

A story of design, but also a human adventure, to appreciate without moderation.


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