Baume & Mercier unveils its first calibre in-house and continues its quest on sport segment with Indian
For Baume & Mercier, 2018 will be a year of unexpected and audacity. The aim is to offer enthusiasts timepieces that are increasingly ambitious and higher performing, with a position that accurately reflects the market and fulfils their needs.
Baume & Mercier makes it a point of honor to guarantee this vision, which has been part of its DNA since 1830. At this 28th SIHH, this history will evolve further with the unveiling of its first in-house caliber, developed with the support and expertise of the Richemont group. The customer has been placed at the heart of all decision-making to ensure the best possible results.
Faithful to its heritage of always producing the highest quality watches, Baume & Mercier decided to rise to the challenge of developing its own Manufacture movement, which boasts rare qualities while being particularly affordable. Named the Baumatic, it meets all the needs of daily life.
As well as pure technology, our brand has always been passionate about human endeavor and sporting prowess. This year, to maintain the originality behind our legend, and continue in the wake of the Cobra partnership, Baume & Mercier is collaborating with Indian, the famous American motorbike brand. This new Clifton Club Indian collection epitomizes a lifestyle that blends freedom with a rebellious spirit. Again, this partnership is all about our quest for performance and quality, combined with the timeless elegance that characterizes the brand.
These timepieces, which are wholly in tune with the demand for relevant, unique products, fulfil all the expectations of a public hungry for authenticity.
With distinctive, pertinent universe in step with today's expectations, the Baume & Mercier stand reveals a palette of new products that should resonate with the current market conditions without ever compromising on our clients' dreams.