bm world Baume et Mercier Studio Design sketch

THE DESIGN STUDIO

THE DESIGN STUDIO


A mixture of modernity and tradition, of authenticity and creativity, a Baume & Mercier watch is the culmination of a long process of balanced reflection and teamwork. The role of the Design Studio, directed by Alexandre Peraldi, is to manage the delicate creative development of all new Baume & Mercier watches. The secret of the success of the integrated production department located in the heart of the Baume & Mercier head office, near Geneva, lies in finding the right balance between the aesthetics defined by the Design Studio in conjunction with the product development teams and the technical production capacities defined by the technical development engineers.

The Design Process:

The process leading to the creation of Baume & Mercier watch collections aspires to produce a fusion between the contemporary vision of the Maison and the traditional rules of watch design, while at the same time respecting the principle of the "golden ratio," of which the Phi symbol is the logo of the Maison.

Sources of inspiration:

One thing that all contemporary Baume & Mercier collections have in common is that they always take their original inspiration from a historic model selected from the museum of the Maison. These free interpretations, revisited by the Design Studio with talent and in a spirit of modernity, make it possible to establish the personality of each new model while at the same time elegantly incorporating it into the ever-growing family of Baume & Mercier creations.

The soul of the collections:

Thus the Linea, with its pure, timeless lines, is in fact an extrapolation of a small "mass produced" watch model from the 1950s. An emblematic chronograph of the 1940s was used as the connecting motif for the Capeland Collection, while the Hampton model has established itself as the contemporary version of a rectangular-shaped Art Déco model. The Classima line, for its part, is based on the model of an elegant watch first created in the 1960s. Meanwhile the Clifton Collection takes its inspiration from a watch with a pure, balanced design that made its appearance in the Baume & Mercier catalog during the 1950s, the golden age of the wristwatch.

Our Design Studio Baume et Mercier Logo unofficial
Our Design Studio Baume et Mercier Clifton inspiration piece

CREATIVE PROCESS : Once the museum piece has been selected in accordance with the orientation to be given to the new collection, the Design Studio begins its reinterpretation of the codes by means of hand-drawn pencil sketches, and then continues its work in the form of digital 2D designs. Once the main aesthetic characteristics have been approved by management, the work of establishing the final dimensions begins.

3D TREATMENT : Establishing the final dimensions requires the prior use of computer design techniques involving 3D software. These designs are finalized by the Design Studio, where product development engineers ensure the feasibility of the technical choices made. Once this stage has been validated, the Design Studio initiates the formation of the models by means of innovative techniques such as stereolithography, a state-of-the-art form of printing capable of giving physical volume to a 3D image by producing a model of it formed in synthetic resin. The finishing relating to the aesthetic appearance of the case is then applied on the basis of a life-size metal model.

Our Design Studio Baume et Mercier Clifton sketch
Our Design Studio Baume et Mercier Clifton 3D

PERFECTING OF THE PROTOTYPES : Once the resin models and the metal models have been validated, the first prototypes of the dials, hands and bracelets are produced, so that the finishing of each newly-created model can be best appreciated.

PRODUCTION: After the inclusion of the last improvements, the final prototypes, assembled with the same care and attention as standard production watches, are analyzed in detail before being subjected to the various checks and impact tests designed to guarantee their quality and robustness (wearing tests – accelerated wear and tear test – strength tests). Once all aspects have been checked, production can begin. During the production and assembly phase, a very large number of inspections are carried out to check the perfect compliance of hundreds of components with the specifications established for each Baume & Mercier watch. The final assembly is carried out in accordance with established procedures at our Watch Workshops in Les Brenets, in the heart of the Swiss watchmaking region, and complies with the strict standards first established by the family that first founded Baume & Mercier in 1830, encapsulated by their motto: "Accept only perfection. Only manufacture watches of the highest quality." Our watches are also subjected to all these tests and checks so as to guarantee to our customers that each of our watches has been subjected to constant care and attention during each phase of its production, assembly and packing.

Our Design Studio Baume et Mercier Design process
Our Design Studio Baume et Mercier Clifton dial

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