Baume & Mercier has joined hands with Cortina Watch to unveil the brand new “Baume & Mercier Space in the Taipei 101” Shopping Mall in Taiwan. To celebrate this re-opening and to give watch lovers in Taiwan a chance to experience the lifestyle of Baume & Mercier, a press conference was held on 27 July 2011, with the presence Taiwanese sweetheart Ms Tiffany Xu. She was invited to present the 2011 new Linea Collection and to share with Baume & Mercier lovers the precious moments in life as well as the values of “sharing”, “harmony” and “timelessness”.