Baume & Mercier has consistently exalted womenthrough its creations, as is confirmed by thefirst watch gifted by Louis-Victor Baume to his daughter Mélina in 1869. During the Roaring Twenties, William Baume and Paul Mercier created wristwatches that became authentic manifestoes of women’s emancipation. Guided by this feminineorientedinspiration, the Maison introduced jewelrywatches during the 1950s such as the Marquise and other bangle watches radiating an originalitythat contributed to revolutionize the world of ladies’ watches. Buoyed up by this creative momentum, Baume & Mercier further asserted thejewelry-like nature of its watches in the 1970s by launching references such as the Galaxie or Stardust that generated authentic enthusiasm among women. During the years leading up to the turn of the century,this inspired approach led it to create the Linea and Catwalk lines, both imbued with a power and delicacy that highlights the creativity of the Maison.