Baume et Mercier, Capeland 10068
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The Moment we’ve been waiting for… Baume & Mercier unveils 2012 watchmaking beauties
November 2011

With a 182-year history, Baume & Mercier is steeped with a rich heritage and incredible watchmaking prowess. The brand has long been known for consistently being on the cutting edge – offering innovative thinking, top-quality craftsmanship and timepieces that are truly timeless. This year is no exception. The newest pieces bring forth all the trademarks of Baume & Mercier’s new territory.

The recently re-vamped rectangular-cased Hampton line, inspired by a 1940s historic piece, evokes a sense of relaxed lifestyle with its generous curves, warm tones and ergonomic art deco lines. This collection perhaps most personifies the spirit of its Hamptons namesake: seaside-living at its finest via artistic, elegant design appeal and tradition.

The alluring Capeland collection of “sport-chic” watches recalls the adventurous side of seaside living and offers functions that are important in today’s lifestyles. Inspired by a 1948 single push-piece chronograph, the Capeland line offers retro accents reminiscent of Baume & Mercier’s pedigree. This collection easily tracks speed, distances, varying intervals of time, and other of life’s more active moments.

The iconic Linea new editions of wonderful round and elegantly curved women’s watches with interchangeable bracelets reinforces the brand’s near-century-long legacy of catering to, and fulfilling women’s desires when it comes to mastering time. Available in two sizes, the refined Linea is at once sensual and sincere. Offering versatility that women love, Linea is easily the brand’s foremost statement in a harmonious balance of DNA, heritage and women’s lifestyles today.