Whether you'll be celebrating Valentine's Day or not, and whether you'll be spending time with your significant other, your friends, or just yourself, Baume & Mercier would like to take this opportunity to tell you all… We love you!


The RIVIERA Collection is designed for watchmaking aficionados who like combining sportiness with elegance, and who love watches that express that versatility in a bold way. Challenging codes when it was created in 1973, with a dodecagonal bezel and case – twelve sides reflecting the twelve hours on the dial –, it represents the designer watch spirit that is so important to Baume & Mercier, daring to assert an innovative, visually remarkable aesthetic. This approach has brought success to the House, and has been carried forward throughout its contemporary variations in steel, in four different diameters, with “Swiss-made” self-winding or quartz movements, and with interchangeable straps. With abundant expressiveness, the Baumatic manufacture movement by Baume & Mercier that powers certain models from the collection is recognized for its chronometric precision, its resistance to everyday magnetic fields, and its 120-hour (5-day) power reserve. It promises durability and robustness.


The round case with shapely, delicately crafted curves and the urban elegance of the CLIFTON Collection are sure to delight those who appreciate both classic and contemporary watchmaking, mingling tradition and originality. The poetic complications dedicated to the moon phases appeal to the imagination, as do the three-handed Clifton Baumatic models – from simple to more sophisticated – driven by the Baume & Mercier manufacture self-winding Baumatic movement.


The HAMPTON collection is an artistic ode to time. Its sculptural silhouette – a streamlined rectangle with curved lugs of Art Deco inspiration – fascinates men and women who appreciate the harmony of its lines and the fancifulness of its colors and materials. They enhance the dials, crowns and straps of these particularly bright, elegant, contemporary pieces.


The destiny of the CLASSIMA collection lies with lovers of simple, understated traditional watches which demonstrate quality Swiss crafting, are delightful to wear, and last for many years. The extensive palette of colors and materials, each of which enhances the roundness of its elegant case, is sure to capture their hearts.


In its pioneering Swiss watchmaking approach featuring straps in natural materials and upcycling techniques through its Baume Océan model, the BAUME collection addresses the expectations of those seeking more eco-responsible products without sacrificing the design of a beautiful timepiece. That is the challenge that the Baume collection addresses. Moreover, it asserts strong aesthetic codes characterized by an off-center crown at 12 o’clock like a pocket watch, as well as mobile lugs and formal minimalism.