Since 1830, Baume & Mercier has been creating timepieces that combine beauty and pertinent creativity with the excellence, constancy and reliability of Swiss watchmaking.
That watchmaking vision inherited from the Baume family, which has endured for nearly 200 years, shines through the dashing Riviera collection. The brand defied the watchmaking codes of the times when, in 1973, it revealed an unprecedented case with a dodecagonal bezel topped with a flat-linked metal strap.
As it explores a spectrum of colors and a variety of features, this iconic timepiece shows its resemblance to the Riviera, the sea resort that gave rise to it: that special style, inimitable atmosphere, contrast, emotion...
Each of the new Riviera models evokes one of the many facets of the Riviera, from its natural features to its delightful dolce vita.
While illustrating the Maison’s design savoir-faire and watchmaking expertise, they evoke the distinguishing features of this coastal region’s legendary art of living: the ocean, the mountains, the sky, the streamlined architecture of its modern villas, and of course, its festive nights.
THE RIVIERA, AN INFINITELY CHARMING SPOT
THE MESMERIZING RYTHM OF THE SEA
Capturing the essence of the sailing experience, the Riviera Baumatic Tideograph, available in a limited edition of 500, merges a high-contrast blue design with tide-measurement capabilities. Encased in a 43mm stainless steel dodecagonal case, this timepiece boasts a scratch-resistant sapphire crystal, a polished steel bezel, and a open case back. The dial, adorned with Roman numerals and rhodium-plated indexes, showcases a blue disk indicating high and low tides. Powered by a manufacture Baumatic movement, the timepiece ensures precision, durability, and a five-day power reserve. Its technical finesse includes circular-grained bridges, a snailed baseplate, and water resistance to 100m. Completing the ensemble, a built-in blue rubber strap with a canvas pattern and a triple folding buckle provides both style and functionality, offering easy interchangeability without the need for tools.
THE POETRY OF THE STARRY SKY
The new Riviera Baumatic Perpetual Calendar represents the quintessence of sport-chic watchmaking, proving that haute-horlogerie can go hand in hand with style and casualness. This Riviera, limited to 50 pieces, echoes the historic 1985 model featuring a full calendar, but looks resolutely to the future: in a 40 mm steel case and just 11.8 mm thick, the new Riviera Baumatic perpetual calendar is equipped with a Baumatic manufacture movement with a five-day power reserve and the finest watchmaking finishing. The pure lines of its twelve-sided bezel, its scratch-resistant sapphire crystal with anti-reflective coating on both sides, and the harmonious design of its dial create an immediate link between yesterday and today, to better prepare for the future. As a final touch of refinement and exclusivity, each timepiece bears a special "Limited Edition" numbered engraving. This timepiece reflects the Maison's modern and legitimate vision of watchmaking expertise.
THE MINERAL TONES OF THE MOUNTAINS
The Riviera 10769 sporty look built on a stone that imparts subtly nuanced hues even as the blue dial reflects the depth of the sea. This version of the Riviera features a dodecagonal case with a diameter of 42 mm. Its exquisite craftsmanship intensifies its luminosity, showcasing its graphic color contrasts and precise time indications. In this bicolor version, the Riviera subtly combines titanium with blue PVD, asserting a proud appearance. Powered by a manufacture Baumatic movement, the timepiece ensures precision, durability, and a five-day power reserve. The built-in blue rubber strap features a canvas pattern. The strap may be changed without the use of tools thanks to a robust, reliable mechanism.
THE ARCHITECTURAL LINES OF THE VILLAS
This timepiece is a masterpiece of modern design inspired by the minimalist lines and bold shapes of the villas that cling to this rock sculpted by the Mediterranean elements. It is a tribute to the passion of Baume & Mercier for the beauty and elegance of simplicity: an ode to the savoir-faire of a brand that has excelled in combining form and function since it was founded. The one who wears this complex timepiece may admire the geartrains and cogwheels at their leisure, as exquisite watchmaking craftsmanship is expressed through the skeleton movement. As it makes its way through these picturesque little lanes, it draws the eye and echoes the region’s chic, cosmopolitan, contemporary atmosphere. When night falls and the cityscape begins to sparkle in the background, it continues to keep the pace, a reminder of the eternal fusion of art and technology that is inherent to the Riviera.
THE PRESTIGIOUS LIFESTYLE OF THE RIVIERA COAST
The quintessence of chic, this watch asserts all the beauty and opulence of the region’s carefree lifestyle. Gold radiates through the fading light, as the saturated daytime colors of the villas on the horizon dissolve into ethereal nighttime glimmers. In one of the more exclusive spots, hidden from view like a well-kept secret where music and laughter herald the evening, resonating in a playful atmosphere, someone – perhaps a woman, perhaps a man – is proudly wearing this watch. The fine materials of the Riviera Gold make it a symbol of success and a taste for everything that is beautiful and precious. Comparable to the durable heritage of the Riviera, it carries forth the timeless appeal of artistic craftsmanship that turns time into an eternal gem.
THE SPARKLING ATMOSPHERE OF THE RIVIERA COAST
In a 33 mm diameter, Baume & Mercier presents another ultra-feminine Riviera in 2024, featuring a quartz movement, a night blue dial, an built-in interchangeable steel strap, and a bezel set with 44 diamonds (brilliant-cut, Top Wesselton, VS quality, 0,47ct) in a snow-setting style, fastened with four screws in polished steel. In this version, the Riviera addresses women seeking a precious watch that is smart, beautiful and simple. An understated luxury that the Maison perfectly masters.
