To design a timepiece like an art object… It takes a visionary spirit with a love for shapes and volumes to conceive of ultra-slim pocket watches for men and jewelry watches for women to wear as rings or necklaces. Beginning in the 1920s, Paul Mercier, backed by the technical expertise of William Baume, captured the essence of the social progress of the times. The Maison’s inherent creativity and modernity have brought it resounding success, marking the signature look of Baume & Mercier that is still visible today.

The new men’s versions of the 42 mm Riviera – the stars of 2022 – reinterpret the signs of the times and leave their mark on the present day. Athletic and exquisite, they carry forth the Baume & Mercier expertise in design and attention to shape with their uncompromising style. It’s time for renewal! The new Rivieras are here to prove it.

This year, the sport-chic icon of Baume & Mercier challenges conventions for a uniquely distinctive style. Conservative or wild, gem-set or understated, the Riviera keeps moving, choosing its own destiny. It might feature the French Riviera on its dial, bedazzle its bezel with diamonds, or blush with a refined pink. The Riviera enjoys life... To the delight of women who love watches.

Baume & Mercier revisits the street style codes in a play of materials and timeless shades. Khaki is in the spotlight, with a versatile palette ranging from sand beige to olive green, offering a natural effect that adapts to every style. Top picks of the classic chic wardrobe, two timeless colors are not to be missed. This season, burgundy always goes with blue! The Classima has gotten the message, and it unveils two models that perfect the City look, the watchword of the moment for fashion lovers.

Baume & Mercier relaunched the Hampton two years ago. While the watches scrupulously uphold the distinctive design that has brought the collection so much success, the curves and corners have been revisited for a more contemporary look. Hampton revisits the Milano mesh strap with a very tight weave in polished / satin-finished steel that nestles divinely against the wrist. In this irresistibly retro look, Art Deco meets Italian craftsmanship.