Joia de Baume & Mercier is a celebration of elegance with a twist, created for the modern woman who blends refinement with fierce independence. Its graceful 28mm silhouette brings the spirit of a precious jewel to the wrist, offering a chic and contemporary expression of femininity. With its elevated finishes and distinctive character, Joia stands apart as a refined companion that transitions seamlessly from relaxed moments to sophisticated occasions.

The Joia de Baume & Mercier 10850 watch  highlights the Maison’s heritage, encapsulating its savoir-faire and design elegance.

Designed as an object of desire, this jewelry watch is inspired by a historical piece dating from the 1980s and revealed within a 28 mm case. 

Elevating the beauty and force of the Joia 10850 watch are 40 diamonds studded in its bezel and a silvery dial with criss-crossed satin finishes, echoing its ‘maille-écrasée’ strap decoration.

This timepiece expresses an exacting level of detail and perfectly masterful savoir-faire.

The elegance of its dainty 28 mm proportions and the absence of lugs demonstrate the casual everyday elegance of a jewel that tells the time. 

The black agate that adorns its crown and its radiant, silvery sun-satin dial reveal a perfectly masterful savoir-faire. 

Joia by Baume & Mercier embodies an instinctive elegance, assertive femininity, and desirable freedom: the freedom to be yourself.

More than a watch, it is a “bijou”: the perfect finishing touch that makes an outfit special.