Its polyvalence is one of its most emblematic qualities. A symbol of the lifestyle spirit of Baume & Mercier, the Riviera celebrates its fiftieth anniversary this year... And, as always, it won’t go unnoticed! After being relaunched in 2021 through a fifth generation with a multitude of looks, this Brand icon has been expressing Baume & Mercier expertise since the early 1970s through remarkable combinations of materials, design, watchmaking savoir-faire, and a clear understanding of the codes of the times.