FIVE GENERATIONS OF RIVIERA
AT THE BEGINNING
Launched in 1973, the Riviera features metal bracelet with flat links and electronic tuning fork movement ESA 6192 with window date for an avant-garde-minded clientele. The Riviera signature is not yet visible on the dial. In 1975, the Riviera expanded with large, medium and small models in steel, steel/gold or solid gold featuring automatic and quartz movements.
ROARING EIGHTIES
In 1979, Riviera comes with flatter quartz movements and thus thinner case. From then on, the name of the collection “Riviera” is written on the dial. At this time, Baume & Mercier followed the trend towards smaller wristwatches. From 1981, it became a diving watch and showed the time in any zone of the world. It also added a feminine version and for the first time used gold as well as steel, with a two-tone intermediate version.
TIME OF COMPLICATIONS
In 1985, Baume & Mercier launched a third generation of the Riviera model. The bezel became smoother and less angular. With polished and brushed surfaces, the case and herringbone bracelet were also more rounded. Technically it reached a new level of sophistication and reliability with a miniaturized screw-in crown, improving water resistance. It was equipped with the new, extra-thin quartz movements and a more visible date.
A large steel model with leather strap rounded out the Riviera line. Baume & Mercier also returned to mechanics as part of the mechanical renaissance. From then on, the large models in the bicolor and steel/steel versions were again available with automatic movements.
As before, it came in four sizes and in gold in steel or in both metals. In 1987, it came out with a full calendar showing the dates, days, months and phases of the moon. For its 20th anniversary in 1993, it appeared as a chronograph.
SPORTY TWENTIES
We had to wait until 2004 to discover the fourth generation. Baume & Mercier icon dropped its evening wear and donned a sports suit with its 4-screw design.
Finally, in 2007, the Baume & Mercier Design Studio created an even more racy look with the Riviera MAGNUM, a collection that was definitely ready for action. Part of the MAGNUM Collection, Baume & Mercier is enriching its Riviera MAGNUM sports collection with two new large-scale models: an all-black chronograph with flyback function and transparent dial in a limited edition, and an athletic three-hand and date model, both in a new XXL size of 45 mm in diameter (compared to 43 mm for the previous versions).
TURNING FIFTY
Created in 1973, the Riviera watch returns this year to revive the spirit of a distinguished watchmaking era. Here it is in 2021, still authentic: a poised sized steel case, a dodecagonal bezel equipped with four screws, a “Swiss Made" self-winding calibre , and a built-in interchangeable steel bracelet. The original design is still there, but so is the desire to adapt to our times.
RIVIERA AZUR 300M
IN A FEW WORDS
Driven by the prestigious Baumatic manufacture calibre, the Riviera 10716 is the all-road Swiss timepiece by excellence. Its transparent smokey blue sapphire dial, its unidirectional rotating bezel and its blue anodized aluminum ring complete the sporty look of this "Swiss-Made" timepiece. The ideal watch for water sports.
MORE ABOUT THE 10716
The new Riviera Azur 300m is water-resistant to 30 ATM – 300 meters, or 984 ft – and is available in two versions to become your elegant sports companion of the summer. Its look is forthright, assertive, and impactful. In order to calculate diving times, the two new models – M0A10716 and M0A10717 – are suitably topped with a unidirectional rotating bezel in polished and sun-satin stainless steel. The bezel features a design like none other with a (blue or black) lacquered treatment that marks the gradation of the first fifteen minutes. Whether for swimming, jet-skiing, sailing, snorkeling or surfing, the Riviera is ready for offshore adventure. This is the ideal watch for water sports, a companion in every leisure activity. Another detail that makes all the difference is that the bezel is equipped with a blue or black anodized aluminum ring to guarantee optimal use and precise handling. Its luminescent indexes are coated in SuperLuminova to increase their visibility underwater.
DESIGN FEATURE #1
Polished and satin-finished stainless steel case with crown’s protection.
DESIGN FEATURE #2
White lacquered numerals, triangle and dots coated with beige Superluminova (blue emission) and enhanced with white lacquered
DESIGN FEATURE #3
Sun satin-finished and polished stainless steel unirotating bezel, blue anodized aluminum ring with notches
RIVIERA 39MM
IN A FEW WORDS
Driven by the prestigious Baumatic manufacture calibre, the Riviera 10720 is the all-road Swiss timepiece by excellence. Its transparent smokey grey sapphire dial, steel case, sandblasted titanium bezel and gilded steel ring brings boldness to this timepiece, and complete his sporty look.
For its 50th anniversary, the Riviera is back once again in 2023 with three unprecedented 39-mm versions. Each one features that distinctive dodecagonal shape with twelve sides and four screws. Each continues to convey a perennially fashionable sport-chic allure. Each one is powered by the Baumatic manufacture movement, which has demonstrated its performance since it was launched in 2017, and which may be admired through the smoked sapphire dial so symbolic of the Riviera Baumatic. The original design is still there, but the desire to adapt to our times is clear. As the latest additions to the Riviera collection, these three new 39-mm variations carry the evocative power of the original 1973 model in their DNA.
DESIGN FEATURE #1
Sandblasted titanium bezel equipped with 4 sandblasted steel screws.
DESIGN FEATURE #2
DESIGN FEATURE #3
Integrated grey rubber with canvas decor Fast strap interchangeability system.
DESIGN FEATURE #4
5N gilded PVD steel ring in the middle of the case.
RIVIERA CHRONO
IN A FEW WORDS
Equipped with a Valjoux automatic movement, this Riviera features a sun satin-finished slate-grey dial and a gray rubber strap with canvas decoration. Featuring a sandblasted titanium bezel enlighted by a PVD gold ring, this timepiece is perfectly in keeping with the Maison's chronograph tradition.
With its 43 mm-diameter steel case and dodecagonal bezel in bead-blasted titanium, secured by four bead-blasted steel screws, this timepiece with a strong character sets the tone from the very first glance: passion for action. A chronograph with a powerful design that respects tradition and rewrites the future. The original design is there, as is the desire to adapt to the times. The latest addition to the Riviera collection, this 100-meter water-resistant chronograph is powered by a high-quality Swiss Made self-winding mechanical movement and displays the day and date in two horizontal windows at 3 o'clock. Emblematic of sport-chic, this watch offers the evocative power of the original 70s models by revisiting their DNA. It has the form, the spirit and the function
DESIGN FEATURE #1
Sun satin-finished slate-grey dial with grey flange and snailed counters.
DESIGN FEATURE #2
Sandblasted titanium bezel equipped with 4 sandblasted steel screws.
DESIGN FEATURE #3
Black line on crown and push button at 4 o’clock.
DESIGN FEATURE #4
White decals coated with white Superluminova (blue emission).
DESIGN FEATURE #5
Day and date aperture at 3 o’clock.
RIVIERA PERPETUAL CALENDAR
IN A FEW WORDS
Driven by the prestigious Baumatic manufacture calibre, this Riviera Perpetual Calendar combines watchmaking precision with sporty elegance. Its distinctive design is underlined by its steel case with neat architectural lines, its gilded dial with vertical sun-brushed finishes and snailed counters in perfect harmony with its gilded oscillating weight and its watchmaking attributes. This model is fitted with an integrated three-row interchangeable stainless steel bracelet reworked with decorative bevels on the central link.
The new Riviera Baumatic Perpetual Calendar represents the quintessence of sport-chic watchmaking, proving that haute-horlogerie can go hand in hand with style and casualness. This Riviera, limited to 50 pieces, echoes the historic 1985 model featuring a full calendar, but looks resolutely to the future: in a 40 mm steel case and just 11.8 mm thick, the new Riviera Baumatic perpetual calendar is equipped with a Baumatic manufacture movement with a five-day power reserve and the finest watchmaking finishing. The pure lines of its twelve-sided bezel, its scratch-resistant sapphire crystal with anti-reflective coating on both sides, and the harmonious design of its dial with its vintage accents create an immediate link between yesterday and today, to better prepare for the future. As a final touch of refinement and exclusivity, each timepiece bears a special "Limited Edition" numbered engraving. This timepiece reflects the Maison's modern and legitimate vision of watchmaking expertise.
DESIGN FEATURE #1
Open-worked rhodium-plated H/M hands and blued steel seconds hand with Phi logo on the counterweight.
DESIGN FEATURE #2
Gilded vertical sun-brushed dial and snailed counters.
DESIGN FEATURE #3
Gilded open-worked oscillating weight adorned with "Côtes de Genève" and snailed decors.
DESIGN FEATURE #4
Sapphire dodecagonal case back with special engraving “Limited Edition xx/50”.
RIVIERA LADY
IN A FEW WORDS
Driven by a “Swiss Made" automatic movement, this Riviera is adorned with a gilded dial, gilded ring in the middle of the diamond set case, and mounted on a metal bracelet giving a lightful look to this timepiece. Recommended for assertive personnalities.
In 2023, Baume & Mercier unveiled the new leading model of the collection: the Riviera M0A10730, a true halo of light. The warmth of its sun-satin gilded dial, its transparent transfer waves, and its sunny radiance bring sculptural shape to the Roman numerals, the riveted indexes coated in Superluminova (C1, blue glow), and the faceted gilded hands that indicate the hours, minutes and seconds. The date appears in a discreet aperture at 3 o’clock. The elegance of this timepiece, which is fascinating both by day and by night, is exalted by four brilliant-cut diamonds (Top Wesselton, VS quality, 0.05 ct) which are set into the polished stainless-steel bezel and sun-satin dodecagonal case.
DESIGN FEATURE #1
Sun satin-finished and polished stainless steel bezel set with 4 diamonds (Brilliant-cut, Top Wesselton, VS quality, 0.05 ct).
DESIGN FEATURE #2
5N gilded PVD steel ring in the middle of the case.
DESIGN FEATURE #3
Sun satin-finished gilded and transparent waves decor.
